Sjak x Cloud7

Potential Collaboration

It’s not just an outfit. It’s a reflection of how we travel — calm, connected, and always ready to move.

An ode to being outside – together with CLOUD7
The engine is running. Bob jumps into the Jeep beside me. In front of us lies freedom: deserted coastal roads, misty mountain passes, and forests where all you hear are birds. No fixed plan. Just being on the road. Experiencing the world with intention.

My 1996 Jeep Grand Cherokee ZJ is not a toy, not a gimmick. It’s an icon. A moving memory of adventure, character, and timeless design. And now, almost thirty years later, this classic is getting a new look. Not in the form of shine or chrome, but through the quiet presence of my Labrador, Bob — and the accessories that carry our story.

As a model, I’ve learned that the right details can elevate the entire narrative — and Cloud7 captures exactly that. Their timeless design fit Bob like a tailored coat: understated, purposeful, and built for the road ahead.

On the road with Bob
This spring, my Labrador Bob and I are going on a road trip.
A month (or longer) in search of peace, space, and everything that feels real.
At the same time, I'm working on a content series with brands that align with my story:
freedom, character, and authenticity.

The value of slowing down
On the road in the Jeep, silence emerges. It’s my moving meditation space.
I want to show what slowing down looks like — what it feels like — in a world full of constant distraction.
Many people long for it, but don’t quite know how to find it. I’ll take them along.

My focus is on active people aged 30 and up — a generation balancing adventure and responsibility.
With honest stories, relatable moments, and pure visuals, I want to spark something:
recognition, inspiration, courage.

The only thing that is missing for Bob, as you can see in the current visuals: CLOUD7 gear.  
 
 

I believe that CLOUD7 fits this story perfectly.
Your products represent durability, functionality, and accessibility — exactly what this adventure needs.

💼 What does CLOUD7 gain from this?

- Pure visual content: atmosphere, calm, rhythm
- Storytelling with genuine brand involvement
- Professional photography & video on the road, usable for your own channels
- Exposure via my channel (10,000+ followers, reels between 5K–40K views)
- Brand mention on my website & socials
- Not just a fleeting post, but a journey that brings your product into real life

✅ What do I expect from CLOUD7?

- Dog collars, leeshes and accesoires for Bob to look stunning and ready for our trip in the outdoors.
- Potentially: other dog gear, pillow(s), a bench. 
- A collaboration that doesn’t shout, but leaves a lasting impression
- Potential input and support in concept creation to align the project even more closely with the brand.

Interested?
Let’s have a chat. Preferably in person — I’d love to stop by with the Jeep and Bob.
A (video) call works too, of course. I see great potential to make this adventure truly worthwhile.
Hope to speak soon!!

📧 hi@sjakvanhoof.com
📱 @sjakvanhoof
📞 +31 6 20880603